Behind the Drift

The Parking Lot, The Cereal Aisle, and Other Unlikely Nature Classrooms
The Parking Lot, The Cereal Aisle, and Other Unlikely Nature Classrooms
Here's what most people picture when they think about "connecting kids with nature": A family hiking through a pristine forest. Kids splashing in a crystal-clear stream. A perfectly planned camping... Read more...
Fins Over Capes: Why Real Creatures Deserve More Closet Space
Fins Over Capes: Why Real Creatures Deserve More Closet Space
Walk through any kids' clothing section and you'll see the same lineup: superheroes, cartoon characters, video game icons, and animals with personalities that have nothing to do with how they... Read more...
The Muskie Hat That Started It All
The Muskie Hat That Started It All
Driftwell began with a simple request: "Dad, I want a muskie hat." That oddly specific ask led to a bigger realization, that kids' closets are full of cartoon characters, but... Read more...